Global Eye Tracking Market

Market Dynamics:
1. Market Drivers
1.1 Rising demand for assistive communication devices and benefits offered by eye tracking
1.2 Growing need for personalized advertisement and consumer research
1.3 Rising applications in fast-growing AR/VR market
1.4 Integration of eye-tracking technology into consumer electronics devices
2. Market Restraints
2.1 Poor standardization
2.2 Available low cost eye tracking systems

Market Segmentation:
The Global Eye Tracking Market is segmented on the tracking type, component, application, vertical, and region.

1. Tracking Type:
1.1 Mobile eye tracking
1.2 Remote eye tracking

2. By Component:
2.1 Software
2.2 Hardware
2.3 Service

3. By Application:
3.1 Human behavior and market research
3.2 Assistive communication
3.3 Others

4. By Vertical:
4.1 Government, defense, and aerospace
4.2 Consumer electronics
4.3 Automotive and transportation
4.4 Retail & advertisement
4.5 Healthcare and research labs
4.6 Others

5. By Region:
5.1 North America (U.S., Canada, Mexico)
5.2 Europe (Germany, UK, France, Rest of Europe)
5.3 Asia Pacific (China, India, Japan, Rest of Asia Pacific)
5.4 Latin America (Brazil, Argentina, Rest of Latin America)
5.5 Middle East & Africa

Competitive Landscape:
The major players in the market are as follows:
1. Eyetracking, Inc.
2. Smart Eye AB
3. Sr Research Ltd.
4. Eyetech Digital Systems, Inc.
5. Sensomotoric Instruments GmbH (Apple Inc.)
6. Tobii AB
7. Seeing Machines Ltd.
8. Prs in Vivo
9. Lc Technologies, Inc.
10. Ergoneers GmbH
These major players have adopted various organic as well as inorganic growth strategies such as mergers & acquisitions, new product launches, expansions, agreements, joint ventures, partnerships, and others to strengthen their position in this market.

RESEARCH METHODOLOGY OF VERIFIED MARKET INTELLIGENCE:
Research study on the Global Eye Tracking Market was performed in five phases which include Secondary research, Primary research, subject matter expert advice, quality check and final review.
The market data was analyzed and forecasted using market statistical and coherent models. Also market shares and key trends were taken into consideration while making the report. Apart from this, other data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Top to Bottom Analysis and Vendor Share Analysis.

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