Essentials of Market Research

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This introduction gives you a sneak peek into our comprehensive course on market research. It covers everything from crucial research definitions and methodologies to real-world applications, market trends, and the impact of AI. This course is split into nine parts, each focusing on a specific aspect to help you grasp the essentials.

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Headquartered in Boston, Mass., for over 50 years, BCC Research takes pride in being your trusted custom research and data analysts. Our mission is to provide businesses with reputable data and market research reports, so that they gain new perspectives into their field and better understand their target audience. We enable companies to access reliable information, accurate forecasts, and actionable insights, so that they may become leaders in their industry.