Babson College has been a subscriber to BCC Research since 2009. We were their first academic client, and over these years this resource has been an invaluable asset to Babson's experiential learning curriculum, benefiting both undergraduate and graduate students. Specifically, our consulting students have opportunities to work with real-world business clients from diverse industries, addressing business challenges on local, national, and international levels. We frequently introduce these students to BCC Research to provide them with reliable data, enhancing their understanding of their clients’ industries and markets.